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Har Ghar Tiranga : With increasing Jan Bhagidari, Campaign has transformed into a People’s Movement : Shri Govind Mohan



Under the leadership of Prime Minister Shri Narendra Modi, the Government of India is celebrating the “Har Ghar Tiranga” campaign from August 13th to 15th, 2023, as part of the Azadi Ka Amrit Mahotsav, which marks India’s 75th year of independence. Prime Minister Narendra Modi has actively endorsed the campaign, demonstrating his support by changing his social media profile pictures to the Tricolour. He has called on citizens to follow suit and upload patriotic photos on the campaign’s platform. The main goal is to strengthen patriotism among citizens and promote collaborative participation. The campaign’s objective is to heighten nationalistic sentiment, marking the Azadi Ka Amrit Mahotsav, a celebration of India’s 75 years of independence. This effort seeks to foster a sense of collaboration and heightened citizen involvement (Jan Bhagidari).

The “Har Ghar Tiranga” campaign in India has evolved into a significant people’s movement, according to Shri Govind Mohan, Secretary of the Ministry of Culture. This campaign, which urges citizens to display the Indian national flag (Tiranga) at their homes, has gained momentum with numerous people participating by sharing their selfies with the flag. The “Har Ghar Tiranga” campaign in India has evolved into a significant grassroots movement, driven by increasing public engagement. This initiative is organized under the Ministry of Culture and emphasizes citizens’ active participation in displaying the Indian national flag (Tiranga) as a symbol of patriotism and unity.



The Ministry of Culture has taken the initiative to organize more than 2000 events this year under the “Har Ghar Tiranga” campaign. The campaign’s activities include events like Nukkad Natak (street plays) and cultural programs by the Ministry’s Zonal Cultural Centres. Additionally, messages promoting participation in the campaign are being broadcasted at airports and railway stations. Additionally, the Meri Maati Mera Desh campaign encourages individuals to erect memorials celebrating national heroes at significant locations.

The campaign encourages citizens to display the national flag at their homes and upload selfies with the flag on the campaign’s official website. Prime Minister Narendra Modi actively supports this initiative by changing his social media profile picture to the Tricolour and urging others to do the same. He also encourages citizens to upload their photos on the campaign’s website. The Department of Posts is responsible for distributing high-quality national flags, which can be purchased online, further promoting citizens’ participation.

Prominent officials, including Members of Parliament, have enthusiastically joined rallies and events, underscoring the campaign’s popularity and impact across various levels of government.

In the past years, the campaign has achieved significant milestones. For instance, participants set a Guinness World Record by creating the largest human image of a waving national flag, and millions of people shared their Tiranga selfies on the campaign’s website.

The Har Ghar Tiranga campaign is not limited to physical participation; it also extends to the virtual realm. The initiative’s dedicated website allows citizens to virtually display the national flag and contribute to the overall patriotic sentiment. To amplify reach, the campaign leverages social media platforms, effectively broadening its audience and encouraging more extensive involvement.

The campaign’s impact is evident in the enthusiastic response from citizens, government officials, and even the Prime Minister himself. By fostering a collective sense of patriotism and unity, the Har Ghar Tiranga campaign continues to play a vital role in India’s Independence Day celebrations. The Har Ghar Tiranga campaign, marked by its dedicated website, has become an integral element of India’s Independence Day celebrations, encapsulating the spirit of collective participation, patriotism, and national pride among Indian citizens.

For uploading your selfie with the Tiranga at https://harghartiranga.com .

People can take part in Meri Maati Mera Desh campaign at https://merimaatimeradesh.gov.in

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